Why do Web2 brands need Web3?

In today’s rapidly developing digital economy, more and more Web2 brands are beginning to explore the potential of blockchain. From the member NFTs launched by Starbucks to Nike’s on-chain digital goods, Web3 is no longer just a game for geeks, but a new frontier for brands to build user loyalty and digital assets.

However, the transformation of Web2 enterprises to Web3 is not an easy task, facing issues such as complex on-chain infrastructure, high user thresholds, and a lack of standardized tools. This is precisely the core pain point that Aura aims to address.

What is Aura? What problems does it solve?

Aura Network is a Web3 blockchain ecosystem designed for bringing NFTs and real assets on-chain. It is built on the Cosmos SDK and emphasizes modularity, high performance, and developer friendliness. The core goal of Aura is to accelerate the mainstream application of NFTs and become a “one-stop” platform for brands and developers to build on-chain projects.

Aura Network Foundation also collaborates directly with brand owners and intellectual property holders to assist them in migrating assets and users from Web2 to Web3.

Aura addresses the following issues:

• High development costs: Provide open-source development frameworks and standard APIs;
• On-chain experience is poor: optimize wallet, browser, and DEX interactions;
• Cross-chain barriers are significant: Aura Bridge connects EVM and Cosmos chains;
• Lack of support: Aura provides integrated technical, financial, and market support.

The ecological application panorama of Aura

Aura is not only a chain but also a complete application ecosystem covering various aspects such as wallets, trading, asset management, and NFT interactions.

Representative applications include:

• Aurascan: A multifunctional blockchain explorer that supports NFT, staking, governance, and other features;
• Twilight Hub: A community interaction platform where you can view and manage NFTs and metaverse assets.
• Pyxis Safe: A multi-signature wallet similar to Gnosis Safe, suitable for DAO and enterprise-level fund management;
• Aura DEX: a decentralized exchange that supports CW20 asset swaps;
• Aura Bridge: Supports the interoperability of Aura and EVM chain assets.
• Launchpad: Aura Launch Platform, providing comprehensive support for projects.

These applications make up the application layer of Aura, providing brands and developers with complete Web3 operational capabilities.

An Analysis of Aura’s Token System

Aura has two types of native assets:

1. Aura Token (BEP-20)
   Deployed on the BNB Smart Chain for initial trading and liquidity guidance. Can be exchanged for native tokens on the Aura mainnet.
2. Aura Coin (Mainnet)
   This is the main currency on the Aura chain, with functions including:

• Transaction fee payment;
• Staking rewards;
• Governance voting;
• Exchange circulation.

The total issuance of Aura is 1 billion pieces, of which:

• 25% for the first five years block rewards;
• 20% allocated to the team and advisors;
• 21.25% for ecological development (such as project funding and incentives);
• Both public and private fundraising rounds have clear release plans to avoid the risk of one-time selling pressure.

In addition, part of the ecological and reserve funds controlled by the foundation is not included in circulation, ensuring the stable development of the network.

The future development of Aura and user opportunities

As Web3 users gradually increase, Aura is becoming a popular choice for new projects and brand transformations. In the next five years, Aura will focus on promoting the following directions:

• Establish more real application NFT projects (such as membership cards, event tickets, digital goods);
• Strengthen cooperation with traditional brand owners;
• Expand DEX and cross-chain asset support;
• Attract more developers to build applications in the Cosmos ecosystem.

For ordinary users and investors, the opportunities provided by Aura include:

• Hold Aura Coin to participate in network governance and staking rewards.
• Use NFTs or trade CW20 tokens in the Aura ecosystem;
• Participate in airdrops, launch projects, and community activities organized by Aura.
• Become an early ecosystem user and enjoy token incentives and growth dividends.

Whether you are a brand owner, developer, or an ordinary blockchain user, Aura is creating a clearer, simpler, and more usable Web3 world for you. Choosing Aura is not just about embracing NFTs, but participating in the construction of the next on-chain era.

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