The development of AI virtual idols accelerates, how MEET48 uses AIGC and Blockchain to create a new Web3 entertainment and social experience

With the continuous advancement of AI technology, AI-driven digital singers and virtual idols are presenting increasingly realistic visual effects. These virtual characters not only look similar to real people, but their performance and interaction abilities are also continuously improving. At the same time, the entertainment industry is experiencing a massive emergence of AI-generated artists, from music and dance to image design, with AI intervening in all aspects of content creation at an unprecedented speed, pushing the virtual idol ecosystem into a new stage.

MEET48 is an "entertainment social metaverse" that integrates AI-generated content, virtual idols, fan economy, and Web3 incentive mechanisms. The project has impressive resources and financing background, recently receiving token round financing support with a valuation of hundreds of millions, and has been selected for the incubation program of a well-known Blockchain ecosystem.

MEET48 held its Token Generation Event (TGE) on June 11, marking a key "evolution". This article will explore how MEET48 leverages AI and Web3 to drive the next generation of "fan economy + creator economy".

From Hatsune Miku to AIUGC: Technology Drives Transformation in the Entertainment Industry

In 2007, Hatsune Miku rose to fame with VOCALOID voice synthesis technology, creating the user-generated content (UGC) era of virtual idols. Around 2012, some virtual idol projects promoted further development through motion capture + PGC methods, but PGC faced issues such as high costs, significant creative bottlenecks, and long update cycles. Today, MEET48 redefines the development path of virtual idols with AI-driven content generation and Web3-driven value distribution.

MEET48 has a rich and diverse product matrix, including the Web3+AI entertainment creation platform MEET48.ai, the token launch platform Mars Protocol centered around AI Agent, and the virtual entertainment world MEET48 Metaverse.

On February 7 this year, the official release of MEET48.ai was announced. This is a Web3 entertainment creation platform that integrates virtual idol AI development, social interaction, and music dance AIGC. It supports functions such as generating music from text, generating dance from music, AI-driven choreography, and voice cloning, enabling AI idols to produce multimedia content that can be instantly shared on major social platforms. MEET48.ai also launched a dedicated AI creation tool, AISHOWBOX, which supports in-depth creation of 3D image generation, AI-driven choreography, idol agents, and more.

In the early stages, MEET48.ai has integrated a large number of exclusive entertainment resources from the MEET48 ecosystem. Over 700 songs and dances from a well-known girl idol group have been added to the material library, and more than 250 active idols will participate in creating their own AI idol agents.

Mars Protocol is the most representative innovative token launch platform of MEET48, launched simultaneously with the MEET48.ai platform on February 7. As the first AI idol platform in a certain blockchain ecosystem, Mars Protocol is committed to reshaping the Web3 idol economy by integrating the "Idol Meme + AI Agent" model, providing users with one-click token issuance, circulation, and trading tools. The platform deeply integrates AI technology with the assetization path on the blockchain, supporting the tokenization of virtual idols and decentralized community interaction.

MEET48 Metaverse is a virtual entertainment world designed to provide users with an immersive social experience that transcends reality and time. MEET48 also features its own multi-modal large model, supporting music and dance training, offering users AI creation tools and a MaaS editor, significantly lowering content barriers, with model training data reaching up to 500TB.

Top resources support, MEET48 masters the core entry of content assets

On April 4th this year, MEET48 announced the completion of its token round financing, with a fully diluted valuation (FDV) of $100 million, led and co-invested by several well-known investment institutions. The new funds will be used to support the development of its team and to develop related AI products.

Investment institutions value not only the ability to implement technology, but also that MEET48 has mastered the core entry point of content assets. The copyright authorization of a well-known idol group gives it real fans and IP stickiness in the field of AI virtual humans, along with complete technology, forming a unique moat for MEET48.

Another aspect worth noting is the community data performance: As of January 14, 2025, the "MEET BEST7" global voting campaign data shows that the total number of votes for voting DApps has exceeded 697 million, with a total of 3.39 million registered users. During the campaign, the on-chain transaction count reached as high as 32.78 million, and the cumulative number of active wallet addresses exceeded 1.18 million. This data directly verifies that MEET48, under the combination of AI virtual idols and Web3 incentive mechanisms, possesses real market demand and product scalability.

On October 30th last year, MEET48 was selected for a well-known Blockchain ecosystem's accelerator program, lasting 4 weeks. The program provided MEET48 with customized courses for early Web3 projects, fireside chats with the investment team, one-on-one mentoring, and access to resources across the entire ecosystem.

At the Hong Kong Web3 Carnival in April this year, the co-founder of MEET48 was invited to attend a roundtable discussion themed "How AI Agents are Reshaping the Web3 Ecosystem," providing forward-looking insights for industry development.

Token Economy Drives AI Idol Collaborative Creation

To give back to all users supporting the MEET48 ecosystem, the $IDOL rights token airdrop event has been launched. The snapshot was completed on May 21, 2025, and the claim page officially went live on June 9.

$IDOL has been launched on multiple trading platforms on June 11th. On the afternoon of June 11th, a certain wallet held an exclusive $IDOL TGE, and eligible users were required to participate using specific points. Other platforms also launched the IDOL token that same evening.

The native token of MEET48, $IDOL, has a total issuance of 4.8 billion pieces, with allocations including community incentives, supporters, team and advisors, liquidity support, ecosystem support, marketing, and IDO, among others.

Roadmap Preview: From Idol Selection to AIGC Game Matrix

TGE is just one of the many important milestones for MEET48 this year. In the coming time leading up to 2025, MEET48 will hold the community's annual idol selection, optimize the token launch platform, launch a limited test of "AI Dance Crew", and release two Web3 games, "Bounty Hunter" and "Chain Tycoon".

According to the plan, MEET48 will hold the annual community idol selection and release ceremony on August 2, 2025, at the AsiaWorld-Expo in Hong Kong, gathering multiple idol artists and their overseas AI-Agent virtual groups.

In the Q3 plan, Mars Protocol will continue to optimize the AI Agent and token launch functions, while promoting the "AI Idol Training Room", a virtual idol voice intelligent interaction and development system. Users, as producers, can control real music scenes, lighting effects, manipulate 3D virtual idols, and lead experiences such as dance choreography and live streaming.

"AI Dance Party" will also be further developed. This is adapted from an online game with over 1 billion users worldwide and a total revenue of 10 billion USD. AI Dance Party creates a large-scale community game with a full ecosystem through $IDOL and virtual human music dance LLM and AI Agent technology, with a limited testing phase planned to start in Q3.

In Q4 2025, two Web3 entertainment games will be launched: "Bounty Hunter Fish" and "Chain Tycoon". In Q1 2026, the full public testing and commercialization phase of "AI Dance Party" will officially begin.

Ultimately, MEET48 will use the Web3 AI social metaverse as a foundation, combining the MEET48 community with multiple AI gaming systems to build a global AI-driven Web3 ecosystem covering entertainment, social interaction, creation, and assetization. The subsequent progress of the project is worth looking forward to.