Don't just focus on launching projects, come and see how encryption project founders navigate Twitter (X)?

How can the founders of cryptocurrency projects enhance their influence and build a crypto brand through the X platform? This article is based on an article written by Kunal and compiled, compiled and contributed by Foresight News. (Synopsis: 985 education is not as good as 10,000 fans, Xiaohongshu is becoming a new hunting ground for cryptocurrency exchanges) (Background supplement: cryptocurrency analysis: churches, amusement parks and casinos - a triple perspective of the public chain ecology in 2025) For the past year, I have been immersed in crypto Twitter (now Platform X). Here, I'd like to share some ideas that I think will be useful for building a personal brand. TLDR: Be Authentic: In a world of AI-generated content, authenticity is most powerful Consistency: Be active every day, the Twitter platform rewards active users, and it takes a long time to build a personal brand Make good use of data: Use engagement and visibility as a feedback loop, invest more in effective content, and discard invalid content Basic actions Start posting now: At least 1 tweet per day, Twitter likes active users, which will ensure that your content gets more pushes when it goes viral Open a high-level subscription membership (does this still need to be said, non-high-level members are like NPCs on Twitter): preferably a high-level enhanced version, so you can write long articles (such as this one) and get a response rate boost Clear bio: including current position, 1-2 past positions, and areas of expertise Avatar: Either a beautiful avatar photo or an NFT, and it is consistent across different platforms Ratio of followers to followers (fewer people follow than followers) The avatar and cover art should be visually coordinated and beautiful If your project has the Twitter Certification Mark: Apply for a Twitter affiliate badge for your project (good for brand building, although it doesn't directly boost algorithm recommendations) Pin a tweet about the project you're building Post beyond cryptocurrency: occasionally share your likes, daily observations, etc., and don't turn yourself into a billboard Team charisma: Encourage the whole team to post and interact, allowing your team and brand accounts to amplify your best posts Team brand consistency: Make your project visually recognizable, such as similar avatars / visual elements Nillion's blindfold logo Join an active NFT community: accumulate prestige, use popular NFTs as avatars, and engage in community interactions Retweet well-performing tweets 6-8 hours later (appear in a new time zone) Video content: If you can create short video content, this is a shortcut on encrypted twitter; It's full of text, and the threshold for video content is low. Share your Twitter account at meetings: This can help you gain some new followers and think outside your current circles Find your niche: You want to be remembered for something you're good at. Consistency Building a personal brand takes time. Audience growth is usually slow initially and accelerates later. Don't be a "salesman" Don't just post about your project, don't become a billboard, first you have to look like a real person. A worthwhile ratio is 4:1, where on Twitter, especially in the "fanatic" group in the cryptocurrency space, every 1 promotion is accompanied by 4 pieces of valuable or interesting content. When promoting, pay attention to skill. Nobody cares what you're building, what they care about is "what you can do with it" and what value does it bring to them? When Apple sells the iPod, it doesn't say "512MB of RAM", but "put 1000 songs in your pocket." A few basic algorithmic tips Don't use hashtags (please, it's not 2012) Don't put a link to the first tweet, Twitter will drastically reduce the priority of this type of content. If needed, put it on the second tweet of the line. Try the new features of the Twitter platform: live streams, articles, long posts, etc. Twitter will prioritize recommending content in new formats Growth framework (0 to 100,000 followers) This part of the content is quoted from Twitter users @alexonchain Level 1 (0→100 followers): Build the foundation Core logic: In the cold start stage, first rely on "strong relationship + personal infrastructure" to break the ice. Key actions: Leverage the contacts around you (friends, acquaintances), break the embarrassing information of "0 fans", and first have the first batch of "seed users"; Make your profile (avatar, profile, background, etc.) clear so that people know at a glance "who you are and what value you can provide"; Don't think about "taking shortcuts and engaging in large-scale", first participate in small communities, export value, accumulate weak connections (such as being active in interest circles), and wait patiently for the first fans to accumulate. Level 2 (100→1000 followers): expand social circle Core logic: expand from "strong relationship" (friends) to "weak relationship" (same friends, small bloggers), relying on "real active + differentiated" circle fans. Key actions: Keep it "real, funny, informative", don't pretend! Everyone on the platform is more willing to pay attention to "living people", not stereotypical "personalities"; Take the initiative to connect people who can really support you (such as small bloggers in the same field, target audiences), don't rub around, and find "values/interests matching"; Interact with small and medium-sized bloggers in those fields (not top big Vs, but close to your number of fans and high-quality content), and borrow from each other; Find your own "differentiation" (e.g. others write dry goods, you use stories to tell dry goods; Others are serious, you are humorous), slowly let the content have a memorable point. Level 3 (1000→10k fans): Break the circle with content Core logic: The foundation is stable, and it begins to break through with "high-quality content + larger range of connections". Key actions: Tilt your energy towards "high-quality, unique content" (such as deep dry goods, exclusive perspectives), and let existing fans be "communication fuel" (they will actively forward it if they think it is good); Upgrade from "interactive small and medium-sized bloggers" to "touch porcelain big accounts" (such as exporting value points and cooperative interactions in the big V comment area), and use the big V traffic pool to expose; Keep going crazy about "saving relationships" and don't stop! Whether it is a creator or a potential audience in the same field, the more interactive and connected, the denser the network, the more communication paths; Maintain "consistency" in content and interaction, don't post food today, release technology tomorrow, and make fans' "positioning" of you clearer and clearer. Level 4 (10k→100k fans): Define personal style Core logic: After the number of fans becomes larger, "focus + reject water interaction + innovative content form" is the long-term solution. Key actions: all in "you are really interested + data verification effective content" (interest-driven can last, data verification shows that the audience pays), don't chase hot spots for traffic and lose yourself; Refusing "low-quality interactions" (such as making up a number of comments or buying zombie powder) will dilute your "personal characteristics" and make fans think you are "very watery"; Innovative content formats (e.g. others write graphics and texts, you make podcasts; Others do live broadcasts, you do interactive games), turning "unique content" into a "moat" for personal brands. Level 5 (100k + fans): maintain the original intention and iteration Core logic: After the number of fans reaches the top, "don't float + continue to innovate + give back fans" is the key to retention. Key actions: Remember "why do fans pay attention to you" (for example, you initially relied on "talking about workplace dry goods + sincerity" to attract fans, don't follow...