What is quietly changing in Huobi's new product logic?

During this period, the pace and vision of new coin listings on HTX have quietly become the focus of everyone's discussion.

While everyone is still immersed in memes and chasing liquidity hotspots, HTX quietly launched a batch of new assets with good upward momentum. From mid-June to the end of July, I started to seriously observe the new listings on this platform and found some noteworthy things to discuss.

Several outstanding projects
To be honest, in an environment where "opening at a high point" is becoming more common, it is not easy to find new assets that truly have an increase and trading volume. However, the several new coins recently launched on HTX have performed quite impressively:

$M (@MemeCore_ORG) - Launching on July 3
Achieving an exceptionally high increase within a week of being listed on Huobi, it was the most outstanding token among the HTX listed tokens that week, covering areas such as Meme, NFT, and infrastructure in the newly listed asset categories. Overall performance was good, with a noticeable increase in new user transactions and market interest.

$NPC(@nonplayablecoin)——launched on July 7
In the initial launch phase, it quickly attracted community attention, with active trading, achieving a doubling trend in a short period.
Its combination of Meme and AI mixed narratives with high-frequency social dissemination led to a strong surge shortly after its launch, and the rapid listing of HTX boosted the project's spread in the secondary market.

$APEPE(@APEPE_MEME)——Launched on July 25
After launching on HTX, it quickly rose to the hot list, with active trading, becoming one of the most popular meme coins of that week — followed by several rounds of increased popularity, the overall trend is eye-catching.
So if we look back at the performance of new assets on HTX during this period, it is indeed more restrained in terms of "quality" rather than "quantity" compared to other exchanges during the same period. In contrast to exchanges that are aggressively expanding, HTX only lists a few new assets each week on average, as if it is "selecting projects" rather than "rushing the schedule."

What kind of coins is HTX selecting?
Not all new coins can be listed on HTX. At least from the observations in June and July, they seem to be more "methodical" in their selection.

· The narrative should be clear, at least able to specify what track it is.
· There needs to be backing, not necessarily large financing.
· Cannot be too "zombie", the project party cannot "disappear" after the opening.
· High compatibility, can quickly match activities after the project goes live.

So you can feel that the new listings on Huobi may result from someone personally screening the project information, conducting on-site inspections, or communicating with the project party.

"Sun Ge Yan Xuan" is a joke, but it's not entirely a joke.
Ultimately, HTX's shift is a transition from a "broad net" strategy to a "more selective" approach.

Many people poke fun at "Sun Ge Yan Xuan", but looking at the results, this relatively rigorous and stable approach to selecting coins has indeed provided many users with a safer channel to "rush into new assets."

Don't seek to get rich overnight, but you can play along with the narrative and aim for a rise of 20 to 30 points, taking profits when you can; you can also hold onto a certain story coin for the long term and look for structural opportunities amid market fluctuations.

The wealth effect is starting to come back a little.
Although the market has not fully warmed up, user sentiment is returning. Especially for new listings on CEX - if we can carefully select them like HTX, with event preparation, price support, and liquidity cooperation, it can really provide users with a fairer trading environment.
HTX's strategy this round is to let the results speak for themselves.
And this is precisely what is most scarce in exchanges.

If you have been observing the trends of new coins on the exchange recently, you may have noticed that HTX is no longer the platform that "chases hot spots," but rather one that is quietly engaged in "product selection."
People at Huobi often like to refer to it as the "People's Exchange," and based on its current performance, Huobi indeed places users at its core, prioritizing the user experience; exchanges are often the gateway for newcomers to engage with crypto assets, and the selection of offerings at this "gateway" not only reflects the platform's vision but also represents its character.
So I trust Huobi to choose the coin for me.