Pain Points and Solutions in Web3 Community Operations

In the early stages of community building for Web3 projects, community managers often invest a lot of effort into expanding channels and attracting users. However, even as the community grows in size and the number of members increases, the actual conversion rate to product users is often disappointing. This phenomenon is like drawing water with a bamboo basket; despite a significant investment of resources, the results are still unsatisfactory. So, how can community managers improve the user conversion rate?

The Root Causes of Community User Conversion Difficulties

The disconnection between social accounts and blockchain addresses

Currently, most community members lack a connection between their social accounts and their Web3 addresses. This makes it difficult for community managers to match active social accounts with active on-chain addresses. Community operation resources are mainly focused on social platforms, while the growth of the active blockchain address, which is truly critical, has not received the attention it deserves.

lacks a sustainable incentive mechanism

Community operation is a long-term task. In the early stages, managers need to focus on scaling; during the growth phase, they must pay attention to both quantity and quality. However, due to limited resources, most community activities are short-term, which is not conducive to long-term user retention and conversion.

The operational system is not complete, and the degree of automation is low.

Many Web3 teams are in the startup phase and face challenges of resource scarcity. Community operations mainly rely on manpower, leading to a backlog of repetitive tasks. Managers invest too much energy in attracting traffic and answering questions, leaving little time to focus on how to convert community members into actual product users.

Market Solutions: Built-in Community and Long-term Incentives

Built-in Community Mode

Users use social accounts in the community, while using Web3 addresses in the ecosystem. The traditional way of building communities has too many conversion steps, and each additional operation means a potential loss of some users.

Some large projects have realized this issue and have begun to build built-in communities on their official websites. This approach allows community managers to directly interact with members' Web3 addresses, optimizing interfaces and processes to improve conversion rates.

For teams with limited resources, mature solutions have already emerged in the market. These platforms offer a variety of task templates, helping to quickly build integrated communities and support custom domain management for seamless integration with the official website.

Long-term incentive mechanism

In addition to the built-in community, it is necessary to introduce long-term incentive mechanisms to improve user retention rates.

For projects with unissued tokens, the anticipation of the token generation event (TGE) can be used to guide community sentiment. At the same time, introducing a point ranking system can provide users with immediate feedback, reducing the loss rate during the waiting period.

Projects with issued tokens can consider designing a dual-token model, using the existing token as a equity token and points as a utility token. This model can link community engagement and loyalty, injecting new vitality into the ecosystem.

Conclusion

In the current market environment, user attention is a scarce resource. Community operations should focus on users' Web3 addresses, rather than just staying at the level of social media accounts. By using appropriate tools and strategies, teams can more effectively increase the conversion rate of community users and achieve optimal resource allocation.