Web3 Community Operation and Rise Strategies

In the current Web3 space, establishing an active community is crucial for project development. This article will explore how to build and expand the Web3 community through ambassador programs, user incentives, and marketing strategies.

Build Core Community

For emerging Web3 projects, the primary task is to establish a core community of 100 loyal ambassadors. These ambassadors will become early supporters and promoters of the project.

To achieve this goal, the following methods can be considered:

1. Participate in incubator projects to attract interested talents.
2. Regularly recruit new ambassadors, once every quarter
3. Assign clear tasks to ambassadors, such as product testing and feedback.
4. Grade and reward ambassadors based on task completion levels.
5. Use token incentives to strengthen the connection between ambassadors and the project.

By continuously attracting new blood, a stable core ambassador group can be maintained. These 100 real ambassadors will become an important driving force for the project's development.

Attracting Early Users

Different strategies can be adopted for different types of target users:

For ordinary users ( C-end ):

• Set behavior-oriented task rewards, such as providing incentives based on DApp usage.
• Avoid simple social media follow tasks

For enterprise users ( B-end ):

• Focus on long-term relationship maintenance
• Demonstrate product value through proof of concept ( POC )

For developers ( D-end ):

• Hold incentive testnet activities
• It is more appropriate to control the testnet cycle at 3-4 weeks.

Marketing Strategies Before Token Issuance

Before the official issuance of the tokens, preparations can be made from the following aspects:

1. Community Building: Focus on Twitter, Discord, and Telegram

2. Official social media operations: pay attention to timeliness, encourage sharing.

3. Collaborate with platforms like CoinMarketCap: Communicate 2-3 months in advance.

4. Publish original long articles: AI-assisted creation can be utilized.

5. Establish media relations: Maintain long-term contact with journalists.

6. Participate in industry events: clarify the purpose and do a good job of publicity before and after.

7. Collaborative Research Institutions: Enhance Project Credibility

Ambassador Management Experience

When managing a large-scale ambassador program, it is important to pay attention to:

1. Adjust expectations: Activity may decline by 60-80% after 3 months.
2. Continuous Recruitment: Attract new ambassadors every quarter
3. Dedicated personnel: Arrange for a dedicated community manager to manage.

The ambassadors are widely distributed, with higher participation in regions such as Nigeria and Vietnam. It is recommended to use tokens instead of fiat currency for incentives to strengthen the connection between ambassadors and the project.

In summary, a strong and active community foundation for Web3 projects can be built through a well-designed ambassador program and marketing strategy, laying a solid foundation for future development.