China Mobile Migu Launches First NFT, Meelier Project Officially Debuts

On October 1st, Migu Video announced on social media that China Mobile Migu's first NFT is about to be released. The first NFT launched by Migu's Web 3 product Meelier will officially go on sale globally on October 12th, and the whitelist pre-sale has already started.

This NFT is based on characters from the popular mobile game "Panda Cafe" and is developed using a "new scene + new technology + new narrative" approach. Meelier will be sold in blind box format on a certain NFT trading platform, with a global limited release of 2000 units, accompanied by multiple gameplay features and user rights.

The Migu brand can be traced back to the "Wireless Music Migu Club" held by China Mobile in 2008. In 2014, Migu Culture Technology Co., Ltd. was officially established, becoming the operating entity for China Mobile's digital business segments in music, video, reading, gaming, and animation. Migu consists of five subsidiaries, offering services such as video, music, and digital reading, and collaborates with multiple content providers.

The Meelier Milo series is the first NFT series launched by Migu. According to official information, Meelier Milo NFTs integrate various rights through blockchain technology. Migu states that this series aims to revolutionize traditional digital entertainment and create new digital experiences and value exchange channels. As the first NFT series in the Migu metaverse ecosystem, it marks the beginning of Migu's exploration of new frontiers in the digital realm.

The move by China Mobile's Migu to issue NFTs has sparked excitement and surprise within the industry. On one hand, Migu's issuance of NFTs as an entertainment ecosystem IP aligns with the trend of technological development; on the other hand, it is surprising that China Mobile, as a state-owned enterprise, is able to participate in this cutting-edge market dynamic.

In November 2021, at the China Mobile Global Partner Conference, Liu Xin, General Manager of Migu Company, shared the development plan for MIGU's metaverse. Based on the computing power network, Migu has conducted a series of explorations and attempts in the metaverse field.

Based on a new type of Gamified interaction engine, Migu is committed to creating an immersive social interaction experience aimed at the metaverse. By developing a diverse range of hardware and software environments such as ultra-high-definition video, VR, AR, video ringtones, and smart cockpits, Migu aims to create new social methods, achieve multidimensional connections, and meet higher-level social needs.

Liu Xin stated that Migu will continue to focus on five major areas: ultra-high-definition video, video ringtones, cloud gaming, cloud VR, and cloud AR, deeply cultivating four fields: "5G + MSC", "5G + video ringtones", "5G + cloud gaming", and "5G + XR", to enhance the overall development level of the industry. At the meeting, Migu also announced the release of lightweight consumer-grade AR glasses developed in collaboration with an augmented reality technology company.

Migu's launch of NFT is a remarkable initiative. It is worth noting that Migu chose to release its public blockchain-based NFTs on a globally recognized NFT platform, rather than opting for a consortium blockchain like other domestic companies. This choice reflects Migu's clear understanding of NFTs and digital collectibles, and it fills people with anticipation for its future developments.